V. Stultz Racing (“we”, “us”, or “our”) is committed to protecting the privacy of visitors to our website (www.vstultzracing.com, the “Site”).
This Privacy Policy explains what information we collect, how we use and share it, and your rights regarding your information. By accessing or using the Site, you consent to the collection and processing of your information as described herein.
Definitions:
We use key terms in this policy as follows:
Personal Information (Personal Data): Any information that identifies or can be used to identify you. This includes your name, email address, IP address, and any data linked to your identity.
Non-Personal Information: Data that cannot be used to identify you, such as aggregated usage statistics, cookies (when not combined with personal data), and browser/device information.
Cookies and Tracking Technologies: Small text files or similar technologies (including web beacons, pixels, and scripts) used to recognize your device or preferences. For example, we use Google Analytics cookies for performance analytics and Facebook Pixel for advertising analytics. See our Cookie Policy for details.
Third-Party Services: External companies we use that may collect or process data on our behalf, such as MailerLite (email marketing), Gelato (fulfillment), Google Analytics, and Facebook (Meta).
Information We Collect
We collect different types of information when you use our services, including:
Contact Information: When you sign up for newsletters or make a purchase, we collect identifiers such as your name and email address.
Usage Data: We automatically gather device and usage information when you visit the Site. This includes your IP address, browser type, operating system, device identifiers, pages you view, and other analytics data. This helps us monitor and improve the Site’s functionality. For example, Google Analytics collects aggregate data on how visitors use the Site.
Cookies and Tracking Data: We use cookies and similar tracking technologies to distinguish you from other users and enhance your experience. This includes analytics cookies (which collect anonymous usage statistics) and advertising cookies (which track site visits to serve you relevant ads on platforms like Facebook). You can manage cookie preferences in your browser or via our Cookie Preferences page.
Payment Information: If we collect payments, we process the information you provide through secure third-party payment processors. We do not store full payment card numbers on our servers.
Communications: If you contact us or subscribe to mailing lists, we keep records of correspondence (e.g., emails) and your communication preferences.
How We Use Your Information
We use the information we collect for purposes such as:
Delivering Services: Process and fulfill orders (e.g., merchandise), send newsletters or promotional emails, and provide customer support.
Improving the Site: Analyze usage patterns to enhance the Site’s functionality and user experience. For example, Google Analytics helps us see which pages visitors use most.
Advertising and Marketing: Customize marketing efforts by sharing limited data with advertising partners. For instance, we use Facebook Pixel to deliver more relevant ads on Facebook.
Compliance and Legal: Fulfill legal obligations (e.g., tax, fraud prevention) and enforce our policies. We may use data to comply with law enforcement requests or to protect our rights, privacy, safety, or property.
Data Sharing and Third Parties
We do not sell your personal information. We may share your data with:
Service Providers: Companies that assist us in operating the Site and providing services (e.g., MailerLite, Gelato, web hosting, analytics). These providers process data on our behalf under confidentiality agreements.
Advertising Partners: To deliver targeted ads, we may share non-sensitive information with advertising networks. For example, Facebook receives limited data via the Pixel. (See Facebook’s policies for details.)
Legal Obligations: We may disclose information when required by law (e.g., court orders) or to protect our rights, users, or others.
Cookies and Tracking
Our Site uses cookies and similar technologies to improve your experience and analyze site traffic. Cookies are small text files placed on your device. They can be classified by origin (first-party or third-party), duration (session or persistent), or purpose.Common categories include:
Strictly Necessary Cookies: Essential for basic Site functions (e.g., login, cart). We do not require consent for these, but we disclose their use.
Performance/Analytics Cookies: Collect aggregate data on site usage (e.g., pages visited, time on site) to help us improve the Site. Google Analytics cookies fall into this category. They do not identify you personally.
Functional Cookies: Remember your choices (like language or region) to personalize your experience.
Advertising/Marketing Cookies: Track your browsing to deliver targeted ads. For example, Facebook Pixel cookies help us serve relevant ads on Facebook.These may share data with advertising networks.We place cookies when you visit our Site. You can manage or disable cookies via your browser settings or a cookie consent tool. Turning off certain cookies may affect your experience. For details on which cookies we use and their purposes, see our Cookie Preferences page.
Email Communications and Marketing
If you subscribe to our email list, we will send you newsletters or promotional emails about V. Stultz Racing. We include an unsubscribe link or instructions in every marketing email. The CAN-SPAM Act requires that marketing emails include a clear notice of your right to opt out of future emails and an easy unsubscribe mechanism.You can withdraw your consent at any time by clicking “unsubscribe” or contacting us, and we will honor your request promptly.
Children’s Privacy
The Site is accessible to children under age 13, but it is not directed to them. We do not knowingly collect personal information from children under 13 without parental consent. In accordance with the Children’s Online Privacy Protection Act (COPPA), if we learn that a child under 13 has provided us with personal data, we will delete it immediately. Parents or guardians who believe their child has submitted information can contact us to request deletion.
Your Privacy Choices and Rights
Depending on your location, you may have certain rights regarding your personal information:
Access and Update: You can request details of the personal information we hold about you and ask us to correct any inaccuracies.
Deletion: You can request deletion of your personal information, except where we must retain it for legal purposes (e.g., tax, fraud prevention, record-keeping).
Opt-Out of Marketing: You have the right to opt out of promotional emails and certain data sharing for advertising.
California Privacy Rights: If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These include the “right to know” what categories of personal data we collect, the “right to delete” personal data we hold about you, and the “right to opt out” of the sale or sharing of your personal data. (Note: We do not sell your data as defined by law, but you may still exercise your CCPA/CPRA rights.)Changes to Privacy Policy: We may update this Privacy Policy to reflect changes in our practices or legal requirements. The “Last Updated” date will indicate the latest revision.
Contact Us
For questions about this Privacy Policy or to exercise your data rights, contact us.
Our Site is designed to comply with applicable U.S. laws (including CalOPPA, CCPA, COPPA, and FTC guidelines) and international privacy principles where feasible.
By using the Site, you agree to the terms of this Privacy Policy.
